VP, Computer Telephony Publishing
Electronic Marketing is a turn-of-the-century survival kit for
companies big and small. Margo Komenar and her expert colleagues provide
sound, practical advice for the "information age weary." Competitive
distinction for your company means giving your clients instant access to
information. In short, Electronic Marketing teaches the principles of
turning your data "inside-out" and targeting it properly. Individualism,
speed and accuracy are the calling card of today's "customer centric"
enterprise. Margo's book shows you how to do it. Read it and survive.
Annie Van Bebber
"A must read in a new era of marketing....the professionals involved in
the case studies are truly the pioneers of Electronic Marketing"
Electronic Marketing to live up to its billing: comprehensive, practical
information. What that struck me most was the applicability of this
information beyond just marketing. It's really about building
relationships with customers using the new communications technologies.
Engaging, timely, accurate, interactive, "just in time" post-sales
technical support is as important to the sales cycle as pre-sales
information and activities. I will be making it required reading for my
Lynn B. Upshaw
Brand Consultant and Author of "Building Brand Identity"
Upshaw & Associates
"It's all here. Margo Komenar has written and assembled a wonderfully
complete, well-written, thoroughly useful treasure of facts and important
insight. Electronic Marketing is a must read for ALL marketers, whether
they are currently using electronic selling tools, or if they just hope to keep up with the rest of world. I guarantee that those who read this book will use it for the rest of their careers."
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