CD Direct is a multimedia advertising company that produces CD-ROMs which contain both entertaining and informative content and advertising. The discs have encrypted (access code needed for full use) software and music products on them, along with a range of other merchandise offers, that consumers can purchase through online or 800 telephone number connections. The CD's are bundled (polybagged) with magazines that are direct mailed to very targeted markets. Because the magazine publishing business is so well suited to highly refined database segmentation, it is the perfect marriage of traditional and electronic marketing. The CD adds value to the magazine, and it provides the kind of volume in impressions that cannot yet be duplicated by electronic venues alone.
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