Manhattan-based BLOOMBERG Financial Markets is a multimedia-based distributor of information services that combines news, data and analysis for global financial markets and businesses. THE BLOOMBERG, the company's core business, is comprised of a dedicated, customized computer integrated with a secured online network. This integrated system delivers real-time financial information and links the world's markets and leading financial professionals. THE BLOOMBERG's multimedia features include BLOOMBERG Information TV, BLOOMBERG Information radio and a rich audio and video library.
Advertising With Bloomberg
The Bloomberg audience is a highly targeted vertical segment that is a very desirable consumer group for certain types of product marketers. Bloomberg provides an attractive range of advertising venues for these marketers. Bloomberg does not rent or sell its customer list, so advertisers are provided with exclusive access to these elite customers.
BLOOMBERG Executive Shopper
The Executive Shopper is an electronic shopping catalog with products carefully selected to meet the particular needs of the Bloomberg audience. Bloomberg users can see photo-like visuals, read product descriptions, access promotional tie-ins and place orders directly over this closed, secure network. As a supplement to the on-line system, Bloomberg also offers The Bloomberg Executive Shopper Catalogue (print publication) featuring full-color offerings from on-line merchants. The Bloomberg users receive the catalogue free with selected issues of the Bloomberg magazine.