Chapter 7 Overview

The Smart Card Game
by Margo Komenar

Debit and smart or chip card technology will impact information and transaction management in reach and scope rivaling the personal computer in the years ahead. Chapter 7, The Smart Card Game, I explore the technologies, business promotion and the marketing potential of debit cards, stored value cards, the electronic purse, and (microcomputer) chip or smart cards. Smart cards can store a range of information in different categories from complete health records and encrypted identification information, to loan information, personal purchasing patterns and bonus programs. It is estimated that over one half of all payment cards issued worldwide will be chip cards by the year 2000, and it is also predicted that these cards may even replace money altogether. Industry leaders and case examples illustrate the current global uses of these cards and associated technologies, and their initially slower but now rapidly expanding introduction into the US market through a number of pilot programs including one at the 1996 summer Olympics in Atlanta, Georgia. Companies contributing case examples and other information to this chapter include Gemplus International, Giesecke & Devrient, Micro Card Technologies, Mondex, Schlumberger Smart Card Systems, CardTech/SecurTech, First Union Bank, the Smart Card Forum and VISA International.

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