Chapter 10 Overview

Marketing and Business
Opportunities on the Internet
by Claudia Brenner & Tim Pearson

In Chapter 10, The Internet - Marketing & Business Opportunities, Claudia Brenner and Tim Pearson present an impressive wealth of information on marketing and business opportunities provided by this new channel. Ms. Brenner is the co-founder and Marketing Director for Futurelink, an interactive and web marketing consultancy. Her background includes business development, strategic product and channel marketing for major high-tech corporations such as IBM, Oracle, Macromedia and AT&T Wireless. Tim Pearson is the co-founder and Director of Technology and Design for Futurelink. His background includes design of information architecture for interactive media and web site design for electronic commerce. Companies interviewed for this chapter include I-Chat, IBM, Internet Shopping Network, I/PRO, NetGravity, Sabre Interactive, Spider Technologies, Sun Microsystems, Travelocity and Worldview Systems Corporation.


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